èªãµã€ãã«åããããŠãã被ãªã³ã¯ïŒããã¯ãªã³ã¯ïŒã¯ãSEOäžãã©ã¹ã«åããããŠãããè¯è³ªãªãªã³ã¯ãäžè¬çã§ãããéã«SEOè©äŸ¡ãäžããŠããŸãæªè³ªãªè¢«ãªã³ã¯ãååšããŸãã
WordPressããŒãç 究家SHINã§ãã
ä»åãèªãµã€ãã®SEOè©äŸ¡ãäžããŠããŸãæãã®ããæªè³ªãªè¢«ãªã³ã¯ã«ã€ããŠè©³ãã解説ããŠãããŸãã
åœèšäºã§ãäŒãããå 容
- æªè³ªãªè¢«ãªã³ã¯ãåãŒãèªãµã€ããžã®åœ±é¿ã¯ïŒ
- èªãµã€ãã«åããããŠãã被ãªã³ã¯ã調æ»ç¢ºèªããæ¹æ³
- æªè³ªãªè¢«ãªã³ã¯ãšã¯ã©ããã£ããªã³ã¯ãªã®ãïŒ
- æªè³ªãªè¢«ãªã³ã¯ãçºèŠããå Žåã®æ£ãã察åŠæ¹æ³
æªè³ªäœå質ãªè¢«ãªã³ã¯ã¯ãèªãµã€ãã®SEOè©äŸ¡ãäžããã ãã§ãªããGoogleããããã«ãã£ãåããŠããŸãæããããéåžžã«å±éºãªãªã³ã¯ã§ãã
被ãªã³ã¯ãæ£ããæé©åããŠãèªãµã€ãã®SEOè©äŸ¡ãå®ããŸãããã
èªãµã€ããžçºããããæªè³ªãªè¢«ãªã³ã¯ãåãŒã圱é¿
ãŸã"被ãªã³ã¯ãåŠèªãã"ãšããã®ã¯ã極ããŠçšãªã±ãŒã¹ããªãšæããŸãã
ã§ããããã®ãçšãªã±ãŒã¹ãã§ãã被ãªã³ã¯ãæŸçœ®ããŠããŸããšã被ãªã³ã¯ã貌ãããŠããèªãµã€ããããªãã®ã³ã³ãã³ããSEO芳ç¹ããæªã圱é¿ãåããŠããŸãã®ã§ãå¥å šã§æ£åœãªãµã€ãéå¶ã«ãããŠããã¡ãªãããã§ãããããŸããã
ã§ã¯å ·äœçã«ã©ã®ãããªæªåœ±é¿ãããã®ãïŒ
被ãªã³ã¯ã«ããSEO圱é¿
é«å質ãªãµã€ãããã®è¢«ãªã³ã¯ã¯ããµã€ããåºæã³ã³ãã³ãã«å¯ŸããŠSEOã®èŠ³ç¹ãããã¡ã€ã³ïŒããŒãžïŒãªãŒãœãªãã£ãäžæããããçµææ€çŽ¢é äœãäžæãããéèŠãªèŠçŽ ã®äžã€ãšããŠãçŸåšãæããããŠããŸãã
åœèšäºã§é«å質ã³ã³ãã³ãã«ã€ããŠã¯å²æããŸãã®ã§ãGoogleæ€çŽ¢ãšã³ãžã³æé©åã¹ã¿ãŒã¿ãŒã¬ã€ããåç §ãããšåèã«ãªããŸãã
åèURLGoogleæ€çŽ¢ãšã³ãžã³æé©åã¹ã¿ãŒã¿ãŒã¬ã€ããã³ã³ãã³ãæé©åã
ããã§éã«åé¡ãªã®ããäœå質ãµã€ãïŒã³ã³ãã³ãïŒãããã®è¢«ãªã³ã¯ã
ãã®è¢«ãªã³ã¯ã¯äžè¬çã«ãäžèªç¶ãªãªã³ã¯ããšèšãããŠãããæªè³ªãªè¢«ãªã³ã¯å ãµã€ããããŒãžãšåçãªè©äŸ¡ããããŠããŸããªã¹ã¯ããããGoogleããããã«ãã£ãŒãç§ããããŠSEOè©äŸ¡ã倧ããäžããèŠå ãšãªãå±éºæ§ãæã£ãŠããŸãã
æªè³ªãªè¢«ãªã³ã¯ã«ãã£ãŠãããã«ãã£ããåãããš
Googleããããã«ãã£ãåãããšåãããããã®ã¯ã»ã»ã»
- ããã«ãã£å¯Ÿè±¡ãšãªã£ãã³ã³ãã³ãã®æ€çŽ¢é äœã倧ããäžéããŠããŸã
- æ€çŽ¢çµæãã姿ãæ¶ãã»ã»ã»ã³ã³ãã³ããã€ã³ããã¯ã¹ããåé€ãããŠããŸã
å Žåã«ãã£ãŠã¯ãèªãµã€ãã®ãã¡ã€ã³ãã³ã³ãã³ããªãŒãœãªãã£ãŸã§äžãã£ãŠããŸã極ããŠæãããçµæ«ãè¿ããŸãâŠããïŒæãããããŠé»ã£ãŠããããã«ã¯ãã¡ãããããŸãããããGoogleãžå¯Ÿè±¡ãšãªã被ãªã³ã¯ãåŠèªããç³è«ãè¡ãªããŸãã
ãŸãç³è«åŸã«åŠèªå®äºã®ãç¥ãããå±ããšåæã«ãæªè³ªãªè¢«ãªã³ã¯ãæ£åŒã«åŠèªããæšããURLæ€æ»ãã§ã¯ããŒã«ããªã¯ãšã¹ãããæ¹ããŠãå¥å šãªãµã€ãïŒããŒãžïŒã§ãããšäŒããŸãã
ãã®ãããªæé ã§ããã«ãã£è§£é€ãè¡ãªããŸãã®ã§ãå®å¿ãã
â»ãã®æé ã¯åŸè¿°ããŠããŸãã®ã§ãã²åèã«ãããŠãã ãã
ãµã€ãå å šãŠã®è¢«ãªã³ã¯ã調ã¹ãæ¹æ³
ãŸãã¯ãµã€ãå å šãŠã®è¢«ãªã³ã¯ãç¥ãå¿ èŠããããŸãã
被ãªã³ã¯ã調æ»ããæé ã¯ããµã€ãå å šãŠã®è¢«ãªã³ã¯ããªã¹ãã¢ããããŠäžã€ãã€è¯è³ªã§ãããïŒæªè³ªã§ãããïŒã被ãªã³ã¯å URLãéããŠç¢ºèªããŠãããŸãã
å°å³ãªäœæ¥ã«ãªããŸãããããªãç©ããã°ãã®èãæ¹ã§ãã
æªè³ªãªè¢«ãªã³ã¯1ã€ã§ããæ°ãèšå€§ã«ãªãã°SEOãžã®æªåœ±é¿ãèšãç¥ããªããã®ã«ãªã£ãŠããŸãå¯èœæ§ããããŸããè¯è³ªãªãµã€ããã³ã³ãã³ãã¯ãããªããåªåãããè³ç©ãã§ãããïŒïŒ
ã§ããã°ããã®äœæ¥ã«ãååãªæã泚ãã§å¥åº·ã«ããŠãããŸãããã
step
1ãŸãgoogleSearchConsoleãéããå·Šã¡ãã¥ãŒã«ããããªã³ã¯ããã¯ãªãã¯ããŸãã
step
2ç»é¢å³åŽã«è¡šç€ºãããå€éšãªã³ã¯ã®çäžã«ãããäžäœã®ãªã³ã¯å
ãµã€ããã«ãããªã¹ãã被ãªã³ã¯URLäžèŠ§ã§ããå
šãŠè¡šç€ºããããã«ã詳现ããã¯ãªãã¯ããŸãããã
step
3ãã®ç»é¢ã§ã被ãªã³ã¯ç·æ°ãã被ãªã³ã¯å
URLãã被ãªã³ã¯å
ã§ãªã³ã¯ããŠããããŒãžæ°ãã被ãªã³ã¯ãåããŠããããŒãžæ°ãã衚瀺ãããŸãã次ã«èµ€æ ã§å²ã£ãŠãã被ãªã³ã¯å
ãäžã€ãã€ã¯ãªãã¯ããŠèª¿æ»ããŠãããŸãã
step
4ãã®ç»é¢ã§ã¯è¢«ãªã³ã¯å
ã«ã©ã®ããŒãžã被ãªã³ã¯ãããŠããã®ãããŸããã®ããŒãžæ°ã¯ããã€ãªã®ããåãããŸãã次ã«èµ€æ ã«ããããªã³ã¯ããŠãããµã€ãããã¯ãªãã¯ããŸããšã»ã»ã»
step
5æªè³ªãªè¢«ãªã³ã¯å
ãäŸã«æããŸãããããã£ããè±èªã ããã®ãµã€ããããŠã£ã«ã¹èŠåããURLãååšããªãããªã©ã¯æããã«æªè³ªãªè¢«ãªã³ã¯ãšæå®ã§ããŸãã
ãã®åŸã§ãå ·äœçã«ã©ããã£ã被ãªã³ã¯ãæªè³ªã§ãããã解説ããŠãããŸãã®ã§ã被ãªã³ã¯ã®åæšéžæãšããŠåèã«ãããŠãã ããã
æªåœ±é¿ãåãŒã被ãªã³ã¯ãšã¯ïŒ
ãµã€ããã³ã³ãã³ãã«åãããããæªåœ±é¿ãåãŒã被ãªã³ã¯äŸããã玹ä»ããŠãããŸãã
以äžã®ãããªãµã€ãã¯ãæªè³ªãªè¢«ãªã³ã¯ãšããŠå±éºèŠãã¹ãäºäŸãšããŠå€æããŠãã ãããããïŒïŒããšæããå Žåã«ã¯ããµã€ãã«ããå éšãªã³ã¯ãäžå±€ããŒãžãŸã§ããŸãªããã§ãã¯ããããã«ããŸãããã
æªè³ªãªãµã€ãããã®è¢«ãªã³ã¯
- è±èªããŸãã¯å€åœç±èªã®ã¿ã®ãµã€ã
- èªãµã€ããšå šãé¢é£æ§ããªããµã€ã
- ã¢ã¯ã»ã¹åŸã«å³ãããã¢ããåºåãããã€ã衚瀺ããããµã€ã
- ã¢ã¯ã»ã¹ã§ãããŠã£ã«ã¹ãœãããèŠåã衚瀺ãããµã€ã
- ãµã€ãèªäœååšããªãïŒç¡å¹ãªãªã³ã¯ïŒ
- ããã¹ããªã³ã¯ã ããã®ãµã€ãïŒçžäºãªã³ã¯éïŒ
- ã¢ãã«ãç³»å šè¬ã®ãµã€ã
- ã¹ãã ã¹ã³ã¢ãé«ããµã€ã
- ãªã³ã¯ãæå³çã«é ããŠãããµã€ã
- ãã©ãµã€ãïŒã³ã³ãã³ããéåžžã«å°ãªãïŒ
- ãµã€ãæŽæ°ãå€ããµã€ãïŒ1幎以äžã¯èŠæ³šæïŒ
çŸç¶ã ãã§ãããã»ã©ãã©ãšãã£ãŒããµããæªè³ªè¢«ãªã³ã¯ãååšããŸãã
ãŸãæªè³ªãµã€ãã¯ãããã¡ãã£ãããªã®ã§ãããã«ãµã€ãæ§é ããªã³ã¯ãã¡ã€ã³ãªã©å·§ã¿ã«å€ããŠè¢«ãªã³ã¯ããŠããããšããããŸãããªã®ã§ãèªåãœãããªã©ã掻çšããããšãããã§ãããã§ããéããç®èŠå€æãããããšãããããããŸãã
ãªã³ã¯ã®ã¹ãã ã¹ã³ã¢ã衚瀺ããŠããããMOZã
æªè³ªãªè¢«ãªã³ã¯ãšããŠå€æããææã«ãã¹ãã ã¹ã³ã¢ãããããŸãã
ãMOZãã¯ãªã³ã¯ã«å¯ŸããŠã¹ãã ã¹ã³ã¢ã衚瀺ããŠããã䟿å©ãªããŒã«ã§ãã®ã§ããã²æŽ»çšããŠãããŸãããã
step
1ãMOZããžã¢ã¯ã»ã¹ããèªãµã€ãã®ãããããŒãžURLãå
¥åããŠç¡æç»é²ãå®äºãããŠãããŸãã
step
2被ãªã³ã¯ã®ãµã€ããã¡ã€ã³ã«å¯ŸããŠãã¹ãã ã¹ã³ã¢ãããã¬ã€ã«è¡šç€ºããŠãããŸãïŒç¬ïŒã¡ãªã¿ã«ãã®è¢«ãªã³ã¯å
ãµã€ãããæªè³ªããšå€æããŠããã§ã«åŠèªããŠããŸãã
ãã®ãMOZãã¯ç¡æã§å©çšã§ããããããã®ããŒã«ã§ãã被ãªã³ã¯ãã¡ã€ã³ã®ã¹ãã ã¹ã³ã¢ãã§ãã¯ãããæªè³ªã§ãããã®å€æææãšããŠãã²æŽ»çšããŠãã ããã
äœå質ã»æªè³ªãªè¢«ãªã³ã¯ãžã®å¯ŸåŠæ³
æ éãªå€æããæªè³ªãªè¢«ãªã³ã¯ãšæå®ãããããã®è¢«ãªã³ã¯åœ±é¿ãèªãµã€ãã®å¯©æ»å¯Ÿè±¡ã«ããªãïŒç¡å¹åïŒæšããGoogleãžç³è«ããããšãã§ããŸãã
æªåœ±é¿ã®è¢«ãªã³ã¯ãåãããŸãŸã«ããŠããã°ãSEOè©äŸ¡ã¯ãã€ãã¹ãªãŸãŸãæéçµéãšãšãã«ãããã«ãã€ãã¹è©äŸ¡ãããã¯ããã«ãã£ãšããã·ããªãªã«ãªãå Œããªãã®ã§ãã§ããéãæ©ã察åŠããŸãã
Googleãžç³è«ããæ¹æ³ã¯éåžžã«ç°¡åã
step
1ãŸãåŠèªãã被ãªã³ã¯äžŠã³ã«ãã¡ã€ã³ããªã¹ãåããŠããã¹ããã¡ã€ã«ãäœæããŸãããã¡ã€ã«ã¯ã¢ããªã®ãã¡ã¢åž³ãã§å€§äžå€«ã§ãã
åŠèªç³è«ãã¡ã€ã«äœæã®æ³šæç¹
- åŠèªãããªã³ã¯åã³ãã¡ã€ã³ã¯ã1 è¡ã«ã€ã1ã€ãèšå ¥ããããã«ããŠãã ããã2ã€ç®ä»¥éã¯æ¹è¡ããŠèšèŒããŸãã
- ãã¡ã€ã³ãåŠèªããå Žåã¯ãããã¬ãã«ãã¡ã€ã³ãé€ããé ã«ãdomain:ããä»ããŸãã
- ãã¡ã€ã«åœ¢åŒã¯ãUTF-8ããããã¯ã7-bit ASCIIãã§ä¿åããŸãã
- ãã¡ã€ã«åã®æ«å°Ÿã¯ã.txtãã«ããŸãã
- è¡ã®å é ã«ã#ããä»ããŠãåŠèªããããŒãžããåŠèªãããã¡ã€ã³ããšã³ã¡ã³ããå ¥ããŠã¢ããŠã³ã¹ããŸãã
step
2ãã¡ã€ã«äœæãå®æãããæ§GoogleãµãŒãã³ã³ãœãŒã«ã«ã¢ã¯ã»ã¹ããèªãµã€ããéžæããŠããªã³ã¯ã®åŠèªããã¯ãªãã¯ããŸãã
step
3GoogleããåŠèªã¯æ
éã«ïŒãšããã¢ããã€ã¹ç»é¢ã§ããªã³ã¯ã®åŠèªããã¯ãªãã¯ããŠé²ã¿ãç«ã¡äžãã£ããŠã£ã³ããŠã§ããã¡ã€ã«éžæãïŒãéä¿¡ãïŒãå®äºãã®æé ã§é²ããŸããäœæ¥ã¯ããã§å®äºïŒ
ãã¡ã€ã«æŽæ°ã®éç¥
ãªã³ã¯ã®åŠèªãæ¿èªãããšãGoogleã¢ã«ãŠã³ãã¡ãŒã«ãžãhttps://âââ³â³.comã®ãªã³ã¯ã®åŠèªãã¡ã€ã«ãæŽæ°ããŸããããšéç¥ãããã®ã§ãæ¹ããŠéä¿¡ãããã¡ã€ã«ã確èªããŠããããšãããããããŸãã
åŠèªãããªã³ã¯ãããã¹ããã¡ã€ã«ã§äœæããGoogleãµãŒãã³ã³ãœãŒã«ãããªã³ã¯ã®åŠèªç³è«ãããããã£ãšããéã«çµããäœæ¥ãªã®ã§ããã¡ããšå¯ŸåŠããŠãããŸãããã
ãŸãšã
SEO察çã®äžã§ãããšèŠèœãšããã¡ãªã被ãªã³ã¯ãã
äžæ°ã«å¢ãããªã³ã¯ã§ã¯ãªããã®ã®"ããªãç©ããã°"ã®ããã«ãæéã空ããŠããŸããšããã£ïŒïŒããšé©ãã»ã©åŒµãä»ããŠãããšããæ§è³ªãæã£ãŠããŸãããŸãã«ãŠã£ã«ã¹ã®ããã«ã
å¥å šã§å¥åº·ãªãµã€ãéå¶ããªããSEOæé©åãç¶æããŠããäžã§ããã®æªè³ªãªè¢«ãªã³ã¯ãžã®å¯Ÿçã¯çµ¶å¯Ÿã«æ¬ ãããŸããã
ä»äžåºŠãèªãµã€ãã®å¥åº·ç¶æ ã確èªããããšãããããããŸãã